Task 3 : Crafting a Strategy

5 approaches for crafting a competitive strategy

• Macroeconomic analysis :
  • Macroeconomic aggregates
• Industry analysis (microeconomic analysis) :
  • SWOT Analysis :
    • Internal Environmental Analysis :
      • Resource-Based View (RBV) of the firm
      • Theory of the Firm Distinctive Competence
    • External Environmental Analysis :
      • The Five Forces Model of External Environmental Threats of Porter
• Industry Types Analysis :
• Perfect Competition
• Cooperative Oligopoly (cartel)
• Non-cooperative Oligopoly
• Monopoly
• Competitive (or business) strategies :
  • Cost leadership strategy
  • Differenciation strategy
  • Focus & Niche strategy
  • Time based competition Strategy (TBC)
  • Benchmarking process
• Game theory
  • What is game theory
  • The prisoner's dilemma
  • Nash Equilibrium
  • Cournot equilibrium
  • Stackelberg Equilibrium
  • Bertrand Equilibrium
• Capabilities-based- strategy formulation
• Dynamic capabilities and evolutionary thinking

  Sources :

Gaining and Soustaining Competitive Advantage, Jay. B. Barney, Addison-Wesley, 1997

Contemporary Strategic Analysis, Robert M. Grant, 3th edition, Blackwell, 1998

Strategic Management, Raphael Amit, Professor at Wharton University of Pennsylvania, US

Strategy formulation and implementation: Tasks of the General Manager, by Arthur A. Thompson, Jr & A.J. Strickland III, 1992

 

Page publisher : Bernard Jaquier, Professor in Economics and Finance, Ecole Hôtelière de Lausanne, Switzerland, 2010