Task 3 : Crafting a Strategy

5 approaches for crafting a competitive strategy

• Macroeconomic analysis :
  • Macroeconomic aggregates
• Industry analysis (microeconomic analysis) :
  • SWOT Analysis :
    • Internal Environmental Analysis :
      • Resource-Based View (RBV) of the firm
      • Theory of the Firm Distinctive Competence
    • External Environmental Analysis :
      • The Five Forces Model of External Environmental Threats of Porter
• Industry Types Analysis :
• Perfect Competition
• Cooperative Oligopoly (cartel)
• Non-cooperative Oligopoly
• Monopoly
• Competitive (or business) strategies :
  • Cost leadership strategy
  • Differenciation strategy
  • Focus & Niche strategy
  • Time based competition Strategy (TBC)
  • Benchmarking process
• Game theory
  • What is game theory
  • The prisoner's dilemma
  • Nash Equilibrium
  • Cournot equilibrium
  • Stackelberg Equilibrium
  • Bertrand Equilibrium
• Capabilities-based- strategy formulation
• Dynamic capabilities and evolutionary thinking

  Sources :

  Gaining and Soustaining Competitive Advantage, Jay. B. Barney, Addison-Wesley, 1997

  Contemporary Strategic Analysis, Robert M. Grant, 3th edition, Blackwell, 1998

  Strategic Management, Professor Raphael Amit, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, B.C., Canada

  Strategy formulation and complementation : Tasks of the General Manager, by Arthur A. Thompson, Jr & A.J. Strickland III, 1992

  Page publisher : Bernard Jaquier, Professor in Economics and Finance, Ecole Hôtelière de Lausanne, Switzerland, 2003