Task 5 : Evaluating performance, reviewing the situation & initiating corrective adjustments

Central idea :

• Doing the tasks of strategic management is an ongoing responsability
• Managers must constantly evaluate performance, monitor the situation, and decide how well things are going
• »Altering the organization's long-term direction
  • Redefining the business
  • Raising or lowering performance objectives
  • Modifying the strategy
  • Improving strategy execution

 

Sources :

Gaining and Soustaining Competitive Advantage, Jay. B. Barney, Addison-Wesley, 1997

Contemporary Strategic Analysis, Robert M. Grant, 3th edition, Blackwell, 1998

Strategic Management, Professor Raphael Amit, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, B.C., Canada

Strategy formulation and complementation : Tasks of the General Manager, by Arthur A. Thompson, Jr & A.J. Strickland III, 1992

Page publisher : Bernard Jaquier, Professor in Economics and Finance, Ecole Hôtelière de Lausanne, Switzerland, 2003