Task 5 : Evaluating performance, reviewing the situation & initiating corrective adjustments

Central idea :

• Doing the tasks of strategic management is an ongoing responsability
• Managers must constantly evaluate performance, monitor the situation, and decide how well things are going
• »Altering the organization's long-term direction
  • Redefining the business
  • Raising or lowering performance objectives
  • Modifying the strategy
  • Improving strategy execution

 

Sources :

Gaining and Soustaining Competitive Advantage, Jay. B. Barney, Addison-Wesley, 1997

Contemporary Strategic Analysis, Robert M. Grant, 3th edition, Blackwell, 1998

Strategic Management, Raphael Amit, Professor at Wharton University of Pennsylvania, US

Strategy formulation and implementation : Tasks of the General Manager, by Arthur A. Thompson, Jr & A.J. Strickland III, 1992

Page publisher : Bernard Jaquier, Professor in Economics and Finance, Ecole Hôtelière de Lausanne, Switzerland, 2010