The 
                                  Net Present Value (NPV) : a dynamic approach 
                                  of the value Creation for Shareholders 
                                
                                
 
                                Why 
                                      is NPV so important?
                                Stockholders want to make their 
                                  shares as valuable as possible.
                                
                                
                                  Let's suppose that total market value (Equity 
                                  + Debt) of the firm is 10 million €. That 
                                  includes 500.000€ cash we can invest in 
                                  project X. The value of the other assets of 
                                  the firm must therefore be 9.5 million €. 
                                  We have to decide whether it is better to keep 
                                  the 500.000€ cash and reject project X 
                                  or to spend the cash and accept project X.
                                
                                  
                                    | 
                                       | 
                                    
                                       Reject project X  | 
                                    
                                       Accept project X  | 
                                  
                                  
                                    Cash  | 
                                     | 
                                     | 
                                  
                                  
                                    Other assets  | 
                                     | 
                                     | 
                                  
                                  
                                    | 
                                       Project X  | 
                                     | 
                                    
                                      Present value of project X 
                                      | 
                                  
                                  
                                    Total of Asset   | 
                                     | 
                                    
                                      9.500.000 + PV of project X 
                                      | 
                                  
                                
                                The project X is worthwhile if 
                                  its present value (PV) is greater than 500.000 
                                  € - that is, if NPV is positive. In 
                                  this case, you create value for shareholders.
                                  
                                  Example : we invest the cash in a project
                                Capital 
                                  expenditure  
                                  : 500.000 €
                                FCF forecasted :
                                
                                   
                                    |   | 
                                      Year 1  | 
                                      Year 2  | 
                                      Year 3  | 
                                      Year 4  | 
                                  
                                   
                                    |   FCF  | 
                                      200.000 €  | 
                                      250.000 €  | 
                                      280.000 €  | 
                                      230.000 €  | 
                                  
                                
                                 Discounted rate (WACC) 
                                  : 12 % (minimum return to satisfy debtholders 
                                  and shareholders)
                                NPV = - 500.000 
                                  + 200.000.(1,12)-1 + 250.000.(1,12)-2 + 280.000.(1,12)-3 
                                  + 230.000.(1,12)-4 = 223.000 €
                                
                                   
                                    |  
                                       Present value 
                                        of project X  | 
                                      723.000 
                                        €   | 
                                  
                                   
                                    - 
                                        Capital expenditure  | 
                                    500.000 
                                        €  | 
                                  
                                   
                                    NPV  | 
                                    223.000 
                                        €  | 
                                  
                                
                                 
                                
                                   
                                    |   | 
                                      Reject 
                                        project X  | 
                                      Accept 
                                        project X  | 
                                  
                                   
                                    Cash  | 
                                    500.000  | 
                                    0  | 
                                  
                                   
                                    Other assets  | 
                                    9.500.000  | 
                                    9.500.000  | 
                                  
                                   
                                    |   PV 
                                        of Project X  | 
                                    0  | 
                                    723.000  | 
                                  
                                   
                                    Total of 
                                        Asset   | 
                                    10.000.000  | 
                                    10.223.000  | 
                                  
                                
                                 
                                IRR 
                                  (Internal Rate of Return) 
                                  = 31,11 %
                                500'000 = 200'000(1+IRR)-1 + 250'000(1+IRR)-2 + 280'000(1+IRR)-3 + 230'000(1+IRR)-4
                                
                                We invest in this project 
                                  because :
                                
                                  - the NPV is positive 
                                    (+ 223.000 €)
 
                                  - The IRR (31.11%) is 
                                    higher than the WACC (12 %)
 
                                  - The Shareholders will 
                                    be happy because we create VALUE for them. 
                                  
 
                                
                                 
                                Calculation of the FCF (*)
                                
                                   
                                    |   Operating 
                                        profit (EBIT)  | 
                                  
                                   
                                    | - Taxes | 
                                  
                                   
                                    + Depreciation  | 
                                  
                                   
                                    ATCF  | 
                                  
                                   
                                    - Capex  | 
                                  
                                   
                                     | 
                                  
                                   
                                    Free 
                                        Cash Flow  | 
                                  
                                
                                "EBIT, earnings before interest 
                                  and taxes, is the income earned by the company 
                                  without regard to how it is financed ; so EBIT 
                                  (1 - Tax rate) is income after tax, excluding 
                                  any effects of debt financing. Adding depreciation 
                                  and any other significant noncash items yields 
                                  the standard ATCF (After Tax Cash Flow). If 
                                  management were prepared to run the company 
                                  into the ground, it could distribute this cash 
                                  flow in the form of dividends and interest payments, 
                                  and that would be the end of it. But in most 
                                  companies, management retains some of this cash 
                                  flow in the business to make new investments 
                                  and to grow. Therefore, only conventional ATFC 
                                  less investment is available for distribution. 
                                  (Investment is interpreted broadly here to mean 
                                  all capital expenditures plus any increase in 
                                  net working capital)".
                                Value Creation in Hospitality Industry 
                                Sources :
                                Principles of Corporate Finance, 
                                  8th edition, Richard A. Brealey & Stewart 
                                  C. Myers, McGraw-Hill
                                Corporate 
                                  Finance Course, Bernard Jaquier, Professor 
                                  of Economics & Finance, Lausanne, Switzerland, 2018
                                (*)  Analysis for Financial 
                                  Management, 4th edition, Robert C. Higgins, 
                                  Irwin, 1995